10 Easy Ways to Promote Your Business

As a small business owner, you may be thinking of creative ways to increase your sales, reputation, and clients. To stay ahead of the competition, it’s important to continue staying active to get your brand in front of your target audience. There are a number of ways both online and off to promote your business and ultimately achieve a higher client base.

While there’s no overnight miracle, there are a number of easy methods you can start implementing in your business today to accomplish a consecutive amount of attention to your brand. These approaches are all inexpensive, manageable, and best of all, effective.

Changing Your Sales Pitch. Customers love buying items that they feel will benefit them. The benefits will always overrule aspects like cost, design, or product placement. A person is more likely to buy shampoo advertised to “prevent breakage, stimulate growth, and maintain dye color” as opposed to a shampoo that is “dermatologist approved”. By focusing on a customer’s wants and needs, you can create a sales pitch that exhibits your understanding of their requirements and want to help. Remember that most customers make buying decisions based on their emotional response to a product — not a long, thought-out process.

Content Creation and Distribution. A great way to increase traffic and visibility to your company is content creation. Blog and social media posts can establish your knowledge in your field, increase your website visitors, nourish your search engine optimization, and spread your message to the public.

● Creating guest blogging posts for highly influential blogs that reach your target audience will get your name and business information read hundreds of times and linked back to.

● Utilizing and updating social media websites with content frequently can provide you with a free tool that millions of your potential customers use.

● Starting your own blog can boost your search engine optimization rankings, create more links back to your website, and increase traffic.

It’s important that all of the content you post on behalf of your business maintains a level of quality. Otherwise, you run the risk of ruining your business’s reputation and respectability.

Offer a Free Trial. When the word “free” appears in any promotion of your business a customer will ‘most of the time’ jump at the opportunity. Even if a customer has no need for the item, there’s a higher chance they will inquire about the product or service if there’s a free offering.

Cold Email Your Prospects. Email is a free and effective method for your prospects to learn your availability, services, and get to know you better. By sending a cold email within a few short paragraphs, you can let your prospect clients know who you are, what you do, and that you’re currently accepting new projects.

● Keep it short. Your clients don’t have all day to read your emails. Most people skim over the text so be sure to include bullets, highlights, and bold text for the most important ideas.

● Make it personal. Research the client first so you can include their name and relevant information to their business and needs.

● Don’t force anything. A client wants to feel they are making the decision on their own without being forced or pressured.

● Call to action. At the end include a call to action and signature so the client knows ways to continue the conversation with you.

Become Active. For customers to stumble upon your business, you have to put yourself out there. Simply creating an attractive, informational website doesn’t give you the full exposure you need to attract clients.

Many business owners expect to put up a website and have clients calling them right away. That’s not the case unless you can rank high on search engines which takes time, money, and resources. Join discussion groups, business profiles, blog communities, and other online social media channels to meet new networking opportunities and clients:

● YouTube
● LinkedIn
● Google Plus
● Local Directories, Yelp
● Discussion Boards
● Medium
● Facebook / Twitter
● Instagram / Pinterest

Use Existing Clients. Your existing clients can be a great marketing tool in several ways. The first is offering reviews that you can post to your website and social media. This will give your business a sense of authenticity and build a level of trust. The second is by referring your products and services to their friends, clients, and other connections. Clients will feel more comfortable with you when learning about you from the people they trust.

Business Cards. Your business may already have appealing business cards designed and printed, just not distributed. There are a number of options to take advantage of your business cards other than passing them out.

● Add a QR code for phone users to easily access your website
● Design them into an item your ideal customer will find useful (ex: bookmarks, coasters)
● Distribute everywhere — you might catch a person that knows a person
● Add blank appointment or order forms to the back

Implement Brand Consistency. Promotional materials such as pens and t­-shirts with your business branding have the potential to be seen by the entire town. Besides business cards, t­-shirts, and pens, small businesses can take advantage of other advertising spaces. This includes billboards, flyers, postcards, booklets, brochures, gift certificates, posters, and more. Ensure all of the materials include the same style, colors, and emotions to maintain brand consistency.

Local Networking Events. By attending local events related to your business field, you can meet and socialize with like­-minded business owners and clients. This will also be a great way to expand your knowledge and learn new things within the industry.

By sponsoring an existing event or event of your own, you can maximize business promotion in front of interested clients. You have the opportunity to include your logo and business information on the decorations, staff uniforms, flyers, and more. You could also give a brief speech during the event to make the party-goers aware of your kind sponsorship and more about your business. Hanging around and talking with the individuals there, they will get to meet the face of your company and be assured of your friendly customer service. Customers are more likely to buy products or services with an appealing face attached to them.

Sending Direct Mail. While email has become a popular way to communicate, direct mail can still be effective to your business if utilized properly. Your clients are probably getting dozens of spam emails everyday and yours can get lost in the shuffle, especially if sent contradicting to office hours. By sending a physical post card, coupon, or letter, you’re showing your clients that you’re personal, caring, different and attentive; and it’s more likely to get noticed and read.

You don’t need a large advertising budget or expert marketing team to start promoting your business. By just getting social and active both online and in your community, you can create buzz that will engage individuals all across the globe to learn more about you. From there, you have your list of potential customers that you can entice to buy.

Whether you’re an ecommerce ­business or brick and mortar company, there’s a method for you — online and off to jump-start your business to the next level. And that’s why I’m here:

to empower start-ups and small businesses to captivate their audience and fuel their online marketing through effective web, blog, SEO, sales, and social media content.

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