5 Essentials When Creating Evergreen Content For Online Blogs or Websites

The creation of content for blogs or websites is no different than writing in other formats. It requires knowing the craft of writing and that comes with practice and experience. Many writers search for the perfect combination of search engine optimization techniques, yet their articles don’t get hits because the content is terrible to read. Other writers make sure they embed relevant content media, videos and images, then find they have put so much stuff on the page it becomes like a circus. These writers don’t achieve the main goal of their blog posting or website aspirations, which was to create great content.

Great written content is sometimes called evergreen content.

This refers to writing about all things that will be constantly relevant. Rather than going general, go broad with your subject matter. Tell people about the big picture, rather than just focusing on little details. Write about things that are relevant every year, instead of just what is new and hip this year. Evergreen content is a sure way to continually generate hits and get new visitors to your blog or website. Even this is only one way of looking through the crystal ball and finding what makes great content relevant, or more relevant than other content.

Don’t fool yourself.

Writers will all tell you that they know the secrets to great writing, because they are a great writer. Well this isn’t important. Not as important as feeling great about writing, the way you want to be heard. Whatever emotions are going on when you write something, will be obvious to readers when they read it. So if you feel depressed and bored while writing a piece, it will be boring and depressing. If you are feeling excitable and energetic when you are working on a blog post, it will have excitement and energy about it. This is a really simple principle.

Love writing or hate writing, but mean every word of it.

Never doubt that your writing style is universally unique from anyone else, just be yourself and don’t try to be any other writer. You are only as…

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