Custom Websites

Websites are a wonderful thing: They serve as the digital home for organizations of all sizes, and brands use them to demonstrate services and products, as well as their character and personality.

A website is a vital asset for every business because it opens your company up to the world beyond your geographic location, allowing more people to find, engage with, and buy from you.

For the most part, custom websites are just that: completely customized and unique to your brand and your brand alone.

In today’s crowded digital space, it’s easy to spot a custom site — the level of thought and work involved makes it stand out, especially from competitors.

From the design to the written copy to unique user features or media formats, every component on each page is thoroughly planned with the help of buyer, user, branding, and competitor research. This research ensures that the brand’s target audience will be able to easily navigate the site and be guided to conversion.

Building a custom site from the ground up means that there is also a certain level of scalability and adaptability present that can match your brand’s growth. When compared to templated sites, the number of unique pages, layout, and design is more flexible and can be adapted to meet your brand’s unique needs while maintaining cohesion across the entire site, This adaptability can be especially beneficial for those that are launching new product offerings or services or running A/B tests for better conversion rates or customer experience.

Custom sites that follow up-to-date web development processes and best practices also ensure that your site will be responsive across different browsers and devices, ensuring that visitors using your site will have an excellent user experience regardless of whether it’s on a phone or a desktop.

Pros

Cons

Templates — sometimes called “themes” — are pre-coded pages that you can purchase to build out your new site. Templates enable brands to build a complete website by simply opening the template in the desired CMS and popping copy and imagery into already developed sections.

The world of template development has grown exponentially, with entire businesses like Wix and Squarespace providing emerging brands with quick and often inexpensive ways to easily launch a site. For small businesses operating with small budgets, templates are a great resource for establishing their brand online.

However, limitations exist when it comes to customizing templates. Packages allow brands to apply style preferences such as colors, fonts, and logos, but unless you’re working with a creative agency that can make adjustments to templates, the level of customization typically stops there.

Pros

Cons

While some brands opt for a completely customized site, smaller brands can see success with template packages. And it’s becoming more common for brands to take advantage of both development options: customizing priority pages like the homepage while using templates to fill out the rest of the site. The path you choose ultimately depends on your brand, its needs, and the digital home it wants to welcome visitors into.

Happy building!

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