Best Of Social Media Content Repurposing Tips

On a mission to maximise your content’s reach and engagement on social? The answer lies in repurposing and there are lots of ways to repurpose long-form content onto social media (blog, video, podcast etc). Not only that, but you can repurpose social media content too. For example, you can repurpose your Facebook Live videos, IGTV videos, etc. You can take your best-performing social content and repurpose it across multiple channels, presenting it in a different way to new audiences.

But the way you repurpose social media content varies depending on the channel. What works well on Twitter might not strike the same chord with an Instagram audience, for example. So, when it comes to repurposing social media content, where should you begin? And, how can you repurpose your social content on all of the different Here are some social media repurposing tips to help you create and share engaging content.

Repurposing LinkedIn Live Videos

You can leverage LinkedIn Live to help demonstrate your expertise to your ideal audience. LinkedIn is a professional social platform connecting businesses. So, the platform gives people the perfect opportunity to connect with potential employers, candidates and clients, etc. It’s a great way to target your perfect audience!

If you begin by recording a LinkedIn Live video, you can use that as your pillar content to repurpose into more marketing material. For example, you can repurpose the audio recording from your live video into a podcast episode.

To record the audio for repurposing later, you can use a third-party tool such as Adobe Audition to record the audio as well as the live -stream. Therefore giving everything you need to repurpose the audio from your LinkedIn Live into a podcast. And, since you’ve got the video recording of your live stream too, you can repost it later. So, anyone who missed it can catch up with you via the replay video

If you’re a little apprehensive about going live, just practice! Know that the first few probably won’t be perfect, but the more you do it, the more you’ll improve. Write down three things that you did really well (and pat yourself on the back), and three things that you can improve for next time.

Repurposing Video Content on Facebook

Did you know that Facebook attracts over 2 billion active users each month?

That’s a lot of people! So, as a content creator, you should never underestimate the power of repurposing social media content on Facebook.

Facebook is heavily focused on compelling video content that engages people. Video content is the top priority within their algorithm and there’s so much you can do with video to expand your reach and get more visible.

Of course, you can always create native video content on the platform. But when it comes to repurposing, you can take a longer video from your YouTube channel or elsewhere and choose compelling snippets. Then you can use these snippets to create shorter videos from under a minute to around 90 seconds that make a point, engage and connect with your audience.

Attention spans these days are short, so you need to think carefully about what your audience wants to consume. Shorter videos are a perfect way to test out what formats work, what lengths work, and what people do and don’t respond to.

If you record a Facebook Live, aim for around 15–16 minutes — that’s a perfect duration for retaining audience engagement. Then…repurpose it!

You can turn your Facebook Live video into a written article, into a podcast episode, into graphics, into a YouTube video….and so much more. It’s all about having a repurposing mindset.

Repurposing on Instagram

Do you want to get more eyes and engagement on your Instagram posts?

You’re probably aware that Instagram posts with hashtags get way more engagement than those without any. But, are you using hashtags on Instagram to get the best possible results? Or, are you ‘winging’ it by choosing a few random hashtags and hoping for the best?

When used properly, incorporating relevant hashtags in your Instagram posts can improve your reach. Knowing how to use hashtags on Instagram is vital. This is because they can help your posts perform better and cultivate an interest in you, your business, and your brand.

Some great info:

Another great way to repurpose your social media content on Instagram is by repurposing horizontal videos from YouTube onto IGTV.

Whilst IGTV does allow horizontal video uploads now, videos can still only be 10 minutes long (for most accounts). Instagram stories is still vertical video format only, as is Facebook Stories and Snapchat.

What are you going to re-purpose today?

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