How the Best Sales and CS Teams are Finding Expansion Opportunities with Slack

Your product data is a goldmine of information.

You can see which users or accounts are more active and how they’re using (or not using) your product.

It’s a surefire way to hit your expansion quota and avoid churn.

But… getting your hands on product data isn’t as easy as it should be. Or is it?

Correlated Labs can power these use cases and many more, without the need to know SQL or involve your data team.

Once you’ve connected your product data and CRM data to Correlated Labs, you’re able to build Signals.

You can easily mix and match product usage data, custom metrics from your data warehouse like Snowflake or BigQuery, and fields in Salesforce to arrive at lists of Accounts or Users you want to keep tabs on.‍

‍In this particular example, the sales team wants to be notified in Slack when:

Taken together, Accounts that have these characteristics are very good expansion opportunities, so being notified immediately in Slack when an Account shows these signals is critical.‍

‍Gone are the days of bugging your engineering team to help you write SQL queries (or writing them yourself)! What used to take an analyst hours to write SQL queries for a one-off list is now done in seconds with Correlated Labs!

Once you’ve set your Signal you can create an ongoing workflow that triggers a Slack notification any time an Account or User fits this criteria.

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